Hispanic Millennials prefer binge viewing their favorite shows, says research
I’ve done it. My friends do it. Their friends do it. We all binge view our favorite shows via Netflix, Hulu, Amazon, and other sources. (Binge viewing is when we watch three or more episodes of the shows in one sitting, often to catch up). And it’s something that’s become common for Hispanics.
According to Think Now Research, 48% of Hispanics ages 18-34 binge view their shows, while only 37% watch shows “live” (when it first airs on TV) and 15% prefer to watch no more than one or two episodes back to back.
Yes, Hispanics are more likely to binge watch than non-Hispanics (60% vs 49%).
And among Hispanics 35-65 years of age? Forty-six percent watch their shows “live,” 32% binge view (yes, that includes me), and 22% prefer one or two episodes at a time.
Which do you prefer?
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Source: TV Binge Viewing Habits of Hispanic Consumers | HispanicTrending
Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.
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