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The Growth of Affluent Hispanics

Business & Money, In the News & Around the Web

Did you know that the segment of Hispanics considered affluent (with incomes of $125,000 or higher) has increased by 81% in the last five years? According to a report recently released by Merrill Lynch Research, this segment grew faster in the Hispanic population than in the general population in the US.

I learned about the report from a Houston Chronicle article and dug my way through Google until I found what I think is the original report. If you have the time, check out the original report – it’s full of interesting tidbits, including:

  • They identify as American. 67% of affluent Hispanics identify as American but continue to be proud of their cultural heritage.
  • They are driven by family.
    • Hispanics are three times more likely to be driven by a desire to make their families proud.
    • They are four times more likely to list planning to financially assist aging parents as the most important financial goal.
  • They speak English. 73% of affluent Hispanics ages 20-34 say that they speak English and another language at home.

Check it out and let us know what you learn from the report.

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