Sep. 10, 2016
10:00 am to 12:00 pm
Houston Community College
3100 Main Street
Houston, TX 77002
WHAT: Houston Association of Hispanic Media Professionals (HAHMP) Workshop — “Media Confidential: The Art of Selling Your Story from Those on the Inside”
WHEN: Saturday, September 10, 2016 at 10 am to 12 pm
WHERE: Houston Community College Auditorium – 3100 Main Street, Houston, Texas 77002
MORE INFO & Tickets: https://www.facebook.com/events/1988326884726998/ & https://www.eventbrite.com/e/media-confidential-the-art-of-selling-your-story-from-those-on-the-inside-tickets-27181177634
Want to know what it really takes to get the media to cover your story? You may have heard common DOs and DON’Ts but who better to give the REAL answers than media members themselves? For instance, do you know the best and worst times to call a newsroom? When pitching a TV story, should you speak to someone on the assignment desk or go straight to a producer?
Get these answers and a whole lot more when HAHMP goes straight to the source with “Media Confidential: The Art of Selling your Story from Those on the Inside”.
From television news, to print, radio and social/digital media, we’ve compiled some of Houston’s top media representatives to give you the real inside scoop. Panelists include representatives from KPRC-TV, KRIV-TV, KTMD-TV, Houston Chronicle, Houston Public Media, Houston Press, Free Press Houston, Goodspero and Drive West Communications.
Session 1 – The Secrets of Media Relations
- TV, Print, Radio – Why one size does not fit all
- The biggest PR pet peeves from media pros
- Do relationships matter?
- Why some people get more coverage than others
- Who’s who in the newsroom
- Dealing with the desk
Session 2 – Making Social/Digital Media Work for You
- Social media coverage IS coverage
- The eyes have it: Getting eyes on your content
- How the media uses social media to find stories
- Using social/digital media in reporting a crisis
- How to get your story covered on digital
- How a digital story goes viral
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