Marketing to Mobile Hispanics + photos


The American Marketing Association – Houston Chapter Multicultural Event Committee recently presented a workshop, “Marketing in a Handheld World: Mobile Marketing Trends and Techniques for the Hispanic Market.”

The event was moderated by Cynthia Cisneros, Vice President of Community Affairs of KTRK-ABC13. The panelists were:

  • Isabel Rafferty, Sales Director of Adsmovile
  • Alvaro Cabal, Multicultural Communications Manager of Ford Motor Company
  • Shervin Kalinia, Chief Executive Director of Hand Held Page

The event notes are provided through this Storify board (included below), which pulls in quotes and information from the speakers as shared by the audience on Twitter.

UPDATE: You also may want to check out the “Event Recap: AMA Multicultural SIG on Mobile Marketing” posted on the AMA website.

A few photos

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