Marketing to Mobile Hispanics + photos
The American Marketing Association – Houston Chapter Multicultural Event Committee recently presented a workshop, “Marketing in a Handheld World: Mobile Marketing Trends and Techniques for the Hispanic Market.”
The event was moderated by Cynthia Cisneros, Vice President of Community Affairs of KTRK-ABC13. The panelists were:
- Isabel Rafferty, Sales Director of Adsmovile
- Alvaro Cabal, Multicultural Communications Manager of Ford Motor Company
- Shervin Kalinia, Chief Executive Director of Hand Held Page
The event notes are provided through this Storify board (included below), which pulls in quotes and information from the speakers as shared by the audience on Twitter.
UPDATE: You also may want to check out the “Event Recap: AMA Multicultural SIG on Mobile Marketing” posted on the AMA website.
A few photos
Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.
One thought on “Marketing to Mobile Hispanics + photos”
I love this detail coverage Hispanic Houston. Keep up the good work!