Today’s audio pick is “‘Hola Houston’ Campaign Aims to Keep Mexico as Houston’s No. 1 International Tourism Market” from Houston Matters:
Houston tourism officials say Mexico is Houston’s No. 1 international market, bringing in nearly two million visitors a year. But Visit Houston wants to attract even more visitors from Mexico, and that’s why they’re launching “Hola Houston,” a marketing campaign designed to bring in more travelers from Mexico.
Jorge Franz is senior vice president of tourism for Visit Houston. He tells Maggie Martin how the campaign works.
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