Audio pick: Mexico is Houston’s No. 1 International Tourism Market
Today’s audio pick is “‘Hola Houston’ Campaign Aims to Keep Mexico as Houston’s No. 1 International Tourism Market” from Houston Matters:
Houston tourism officials say Mexico is Houston’s No. 1 international market, bringing in nearly two million visitors a year. But Visit Houston wants to attract even more visitors from Mexico, and that’s why they’re launching “Hola Houston,” a marketing campaign designed to bring in more travelers from Mexico.
Jorge Franz is senior vice president of tourism for Visit Houston. He tells Maggie Martin how the campaign works.
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Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.
Shouldn’t that greeting be “Hola Mexico” We’re greeting them.