Information provided via PR Newswire.
Cities Launch Collaboration to Cross-Promote Tourism to Attract Increased Visitors to their Destinations
In an effort to attract more international leisure and business travelers, the Mexico City Tourism Trust (Fondo Mixto de Promoción Turística del Distrito Federal) has partnered with The Greater Houston Convention and Visitors Bureau to cross-promote the arts, sports, culinary, medical and life sciences offerings to potential visitors in their respective cities.
Through this official collaboration, both cities will work to drive tourism to the destinations by targeting partnership opportunities in the travel trade, business tourism and consumer promotion sectors over a period of three years.
Mexico City and Houston will pursue business and promotional opportunities that encourage two-way travel between the destinations within the following industries:
Sports — Mexico City and Houston plan to connect their notable, annual marathons as sister events. The Mexico City and Houston Marathons will promote each other as well as encourage participation from each city’s residents to attend both races. They will continue to discuss the expansion of American football and soccer, as well.
Medical and Life Sciences — Houston will work to establish Mexico City’s presence at the annual, Houston-based Medical World Americas Conference and Expo. These destinations will encourage cross-border medical visitations and professional development opportunities for residents in the health and life sciences sector.
Arts and Culture — To increase awareness of Houston and Mexico City’s cultural amenities, both cities will work together to exchange and promote museums, arts and events. Houston and Mexico City will also pursue opportunities for joint collaboration in the fashion design industry as both cities look to promote their extensive offerings in this area.
Culinary — Both cities are experiencing a culinary renaissance, with a variety of creative cuisines and a number of notable chefs attracting visitors. Partnerships in the food and beverage space will encourage culinary enthusiasts to explore each destination.